Where do you want to go?
World Events & Holidays in combination with Promotion at King Goya – the executive travel magazine
LONDON: When it comes to planning an event, event planners often overlook budgeting for event promotion. Promoting an event becomes the key to a successful, profitable event. The options for event promotion are unlimited, and even with a small budget, it’s important to aim for big impact.
King Goya is the world online travel magazine www.kinggoya.com – and the executive travel magazine – published in English and Norwegian languages. We have readers from the Scandinavian countries and from all over the world.
Editorial, pictures and Promotion
King Goya offers a combination of three elements – Editorial content written by professional journalists along with pictures, Promotion articles and advertisement. As an executive travel magazine we promote it all by Direct Mail and on Facebook and Twitter during the campaign. It’s hard to find a stronger combination for your event.
No matter which social media avenues you use in promoting your event, make sure that audiences are able to see one from another. If your Facebook friends like your message on Facebook, they are more likely to retweet your message on Twitter. Whatever social media outlets you use – be sure that each provides the same consistent message across all platforms.
Direct mail can be one of the most effective marketing activities, because you reach your target audience directly. Though it can be a bit costly up front, there is no question of whether your target gets your message.
With digital information overload in social media and email inbox, direct mail offers a way to reach your target audience without being lost among thousands of tweets, updates and emails. Effective design and a call to action with a trackable link to see how effective direct mail campaign was can give you a nice boost in your event registrations.
If there’s one thing we can all agree on, it’s the fact that our own lives are the most important! Help create a sense of uniqueness that your audience can’t miss. Why should they attend your event? Give them a good, tangible reason to come to your event.
I am sure you’ve heard this before, but it’s important. Let’s discuss all the options when it comes to planning promotion strategies for your event. King Goya has the options and we will make sure that we are on the same page. We are here to be your online media partner and should talk about the budget!
We have some simple tips to promote your event effectively – for the world audience.
Publisher King Goya – Executive travel Magazine.