Warm climate and lovely people! The cost of holiday in Naha remains refreshingly reasonable
NAHA, OKINAWA: This is the heart of Okinawa. “Life has its own rhythm – slower, sweeter, like the warm sun melting into the East China Sea at dusk.” This quote captures the essence of the laid-back atmosphere about Naha in Okinawa. Set in Japan’s southernmost prefecture, Naha pulses with a unique rhythm that sets it apart from mainland Japan. As my plane drop into Naha Airport, I´m greeted by the stunning sight of azure waters meeting urban landscapes. A perfect introduction to this city were ancient culture blends seamlessly with modern Japanese life.
Naha´s trading history
Naha is the main city where three cultures meet. Ryukyuan heritage, Japanese modernity, and American influence – creating something entirely unique in Japan.
Historicly, Naha was the heart of the maritime silk road – a crossroads where China, Japan, and Southeast Asia converged in the kingdom of Ryukyu.
Another Japan
Upon arrival, the tropical climate embraces, a reminder that you’re closer to Taiwan than Tokyo. The climate significantly influences local lifestyle, architecture, and culture, making Okinawa distinctly different from mainland Japan. This island has tropical fruits, such as mango, pineapple, and dragon fruit.
Okinawa has the longest beach season in Japan – from April to October, more rain than mainland, and over 2,000 hours of sunshine annually.
The Airport
Arriving is straightforward – a quick 20-minute ride on the sleek Yui Rail (monorail) or airport limousine bus takes you into the city center. As you settle into your accommodation – perhaps a comfortable hotel near the bustling DFS Galleria or a charming Airbnb in a quiet residential area – the city begins to reveal its character.
The main street
The heart of Naha beats along Kokusai Dori, the 1.6-kilometer “International Street” that serves as the city’s main artery. Here, the symphony of city life plays out as shopkeepers call out greetings, tourists browse through colorful souvenir shops, and the aroma of local delicacies wafts from countless restaurants. Stop at the side street Izakayas, where Okinawan musicians might be playing sanshin – a three-stringed instrument – while diners enjoy local specialties like goya champuru (bitter melon stir-fry) and rafute (braised pork belly).
Naha´s Kitchen
Just off Kokusai Dori, dive into the atmospheric Makishi Public Market, often called “Naha’s Kitchen.” The ground floor displays a dazzling array of fresh seafood, local vegetables, and colorful tropical fruits. Head upstairs to the food court, where vendors can cook your market purchases, or simply choose from their menus of Okinawan classics. Try the Okinawa soba, a hearty noodle soup distinct from its mainland cousin, perhaps paired with an Orion beer, the local favorite.
They eat Snakes!
Yes, snakes are eaten in Okinawa, particularly the habu, a species of pit viper native. The habu snake is sometimes used to make a type of awamori rice liquor “habushu,” where the snake is preserved in the alcohol. Snake meat is also consumed in various dishes, though not an everyday meal. The meat is said to have a taste similar to chicken and is sometimes used in soups or prepared as sashimi.
Ryukyu Kingdom Glory
A short monorail ride brings you to the crown jewel of Naha’s historical sites – Shuri Castle. Though recently rebuilt after a fire, it stands proudly as a testament to the Ryukyu Kingdom’s glory. The red buildings and ornate decorations tell stories of a time when Okinawa was the center of a booming maritime kingdom. The castle’s position offers stunning views over the city and ocean beyond.
The beaches
When the tropical heat intensifies, locals and tourists alike seek refuge at nearby beaches. While Naminoue Beach within the city offers a quick escape, more adventurous travelers head north to the pristine shores of Moon Beach or Manza Beach. Here, beach clubs offer everything from peaceful sunbathing to active water sports.
The main streets
As evening approaches, the city transforms. The streets around Kokusai Dori and Gate Street 2 come alive with locals and tourists mingling in cozy bars and live music venues. While English might not be widely spoken, the warmth of Okinawan hospitality transcends language barriers. You might find yourself sharing awamori (local spirit) with newfound friends in a tiny bar or joining an impromptu eisa dance performance in a public square.
For those seeking to venture beyond the city, Naha serves as an excellent base. The magnificent Churaumi Aquarium, the American Village with its unique fusion culture, and the dramatic cliffs of Cape Manzamo are all within reach. Fishing enthusiasts can charter boats from Tomari Port, while history buffs can explore numerous war memorials that stand as solemn reminders of the island’s past.
Japan is cheaper
Japan, once among Asia’s most expensive destinations, has become significantly more affordable thanks to the falling yen. This shift has made traveling to Japan more accessible than ever before. Visitors now find better values on everything from dining to local transportation. Even traditional Japanese experiences, previously known for their high costs, have become more reasonable, with some prices dropping by nearly half. Luxury experiences have also become surprisingly attainable.
Price level in Naha
The cost of visiting Naha remains refreshingly reasonable compared to mainland Japan. A satisfying meal might cost ¥1000-1500, while comfortable accommodations can be found for ¥8,000-20,000 per night. The excellent public transportation system keeps other costs manageable.
The tropical paradise of Okinawa offers particularly good value compared to mainland Japan.
The Okinawan people
Okinawa is one of the world’s “Blue Zones” – they are the long-living people. Here is the highest concentration of centenarians globally – someone who is 100 years old or more. Don´t be surprised if you see elderly people in their 80s and 90s working in their family business. Or take care of gardens, dancing at festivals, doing arts or socializing in markets. The locals are more laid-back than mainland Japanese, have strong community and family bonds, known for welcoming nature and live by “once we meet, we´re family”
Naha is special
What makes Naha truly special isn’t just its sights or sounds, but its spirit. Whether you’re exploring the craft shops of Tsuboya pottery district, or simply enjoying the sunset from Fukushu-en Garden, you’ll find yourself embraced by the city’s warm, welcoming nature.
Tradition and modernity
As my time in Naha ended, I realized that I’ve met something more than just another Japanese city. I discovered a place where tradition and modernity dance together under the tropical sun. Where meal tells a story of cultural crossroads, where slow pace reminds us to stop and value each moment.
Once we met…
One authentic historical description came from Commodore Perry’s expedition to Okinawa in 1853. He described Naha as “a well-built city… with streets paved with coral limestone, and houses of respectful appearance.”
After my week, I found another Okinawan saying as a perfect description of my visit, “Ichariba chode.” Meaning: “Once we meet, we become brothers and sisters”
Guide to help you in Naha
Flights: Naha Airport (OKA) is the main gateway, with direct international flights from several major cities in Asia, including Tokyo, Seoul, Taichung, and Shanghai. Connecting flights from other international cities typically route through Tokyo or Osaka. I came to Naha after a one-hour flight from Taipei, Taiwan. The airport is just a short drive from main city Naha.
Price Level: Prices in Naha are moderate. Meals can range from ¥500-¥2,000 ($5-$20 USD) depending on where you eat. Accommodation varies widely, from budget hostels to upscale hotels.
What to See in Naha. Shuri Castle: This historic castle reflects the Ryukyu Kingdom’s culture and history.
Kokusai Dori: Naha’s main street, bustling with shops, restaurants, and cultural sites.
Okinawa Prefectural Museum: Provides insight into the history and culture of Okinawa.
Tamaudun Mausoleum: The royal tombs of the Ryukyu kings, nestled in a serene setting.
Fukushu-en Garden: A beautiful Chinese-style garden for a relaxed stroll.
Flights: Naha Airport (OKA) is the main gateway, with direct international flights from several major cities in Asia, including Tokyo, Seoul, Taichung, and Shanghai. Connecting flights from other international cities typically route through Tokyo or Osaka. I came to Naha after a one-hour flight from Taipei, Taiwan. The airport is just a short drive from main city Naha.
Best Time to Visit: October-December: ideal weather, less rain. March-May: pleasant temperatures, before rainy season. July-September: hottest but good for beach activities (watch for typhoons)
Local Food: Yaeyama Soba – Noodle dish original to the islands. Goya Champuru: A stir-fry made with bitter melon.
Okinawa-style Taco Rice: A local twist on taco toppings served over rice.
Don´t forget first class fish and seafood.
Popular restaurants: Uraniwa, Goya Champuru, average price dinner 3,500 JPY. Makishi Public Market for street food.
Best Area to Stay – Hotel or Airbnb: Kokusai Dori offers many hotels and guesthouses, making it ideal for nightlife and convenience. An Airbnb near Kokusai Dori can provide a more local experience.
Attractions:
The Naha City Harbor, offers waterfront views and close to attractions.
Manko Waterbird Sanctuary for birdwatching.
Naminoue Shrine: A beautiful shrine overlooking the sea.
Okinawa World: A cultural theme park featuring traditional Okinawan crafts and the famous Gyokusendo Cave.
Meet Locals: Okinawa’s izakayas, for a casual drink and chat.
Events or festivals held occasionally, such as the Naha Tug-of-War Festival.
The Eisa festival is a traditional folk dance festival that typically takes place during Obon season (around July-August in Okinawa). It combines dance, music, and drumming performances that historically were performed to honor ancestors and send off their spirits after Obon visits.
Main Street – Heart of Okinawa: Kokusai Dori, Known as “International Street,” it’s a bustling thoroughfare with shops, eateries, and local markets. Ideal for shopping and trying local snacks.
To see Outside Naha City: Cape Manzamo. Known for its scenic coast and elephant-shaped rock formation.
Okinawa Churaumi Aquarium, for its large tanks and diverse marine life.
Beach Club: Kadena Beach Club. Offers beachside activities and dining. Nearby Tamaudun Beach is also worth a visit for its beauty.
Best Restaurants: Makishi Public Market. Excellent local food stalls and seafood.
Shuri Castle area: Many serve traditional Okinawan dishes.
Night Life in Naha: Lively bars, clubs, and izakayas along Kokusai Dori. Live music venues and karaoke bars are also abundant.
Fishing: Many companies offer deep-sea fishing excursions. Naha Fishing Port is a good spot or consider chartering a boat for the day.
