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Sri Lanka optimistic of its tourism industry

People of Sri Lanka returned to daily lives and ready to bounce back

SRI LANKA: “The Easter Sunday attacks were shocking and unexpected and the immediate aftermath has been terrible,” Mustafa Najmudeen declare. He is director and owner of The  Amber Collections, group of hotels in luxury, hospitality and experience for tourists visiting Sri Lanka.
The attacks left more than 250 killed plus 500 injured. The immediate effect on tourism was that hotel occupancies dropped to record low and left the industry barely above water. The tragedy led to downturn and empty beaches, shops and restaurants.

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The boat “Flow 1” on the lake

-What was the response in dealing with the attacks?

“The tourism industry in Sri Lanka has always remained strong through several challenging periods. The long civil war and the tsunami being examples. As a whole the industry is united in the face of this tragedy and we know the security has been restored. We’re also studying success stories of other countries that recovered from similar attacks”, says Mustafa.
The tourist business is focused on working with foreign governments to lift travel bans. With that in mind, Sri Lanka Tourism participate in 25 travel shows and 18 road shows globally.

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A bedroom on “Flow 1”

Luxury river  cruise

Amber Collections portfolio consists of three properties. Two of which fall under the Amber Collection: Flow – the luxury river cruise experience and The Marina – a lakeside day club. Palmstone Retreat is a boutique offering hidden in a rainforest.

“We try to put our guests in touch with the core of what the locale is about. Flow, for example, is a first in Sri Lanka. There are no other luxury river cruises on the island. It’s on Bolgoda Lake, 45 minutes south of Colombo. The Marina is a high-end day club on the shores of the same lake with a country-club ambience, water sports, excursions, activities and events.

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Rafting on the river

River Kwai

“Kitulgala is a village where Palmstone Retreat is. It’s at a halfway point between Kandy and the tea country Nuwera Eliya. The Kelani River runs through it. It’s also the location of the Academy-Award winning movie The Bridge on the River Kwai. This is the romantic setting of Palmstone Retreat which overlooks a picturesque stream and a waterfall. Luxury chalet at Palmstone Retreat blends in to the surroundings and popular as a honeymoon destination due to its intense privacy. The common thread through our properties is that they are off the beaten path and we employ local staff.”

-Is it safe to visit Sri Lanka?

“The police, tourism police and security forces together are implementing a security plan to deliver safety across the island. There are no road closures or restrictions on movement anywhere. Sri Lankan citizens have returned to their daily lives and we are ready to bounce back. Our world-famous tourist sites, hotels, resorts and attractions remain open”.

After making this story we went to Sri Lanka and got a very special and optimistic experience in rainforest and on the lake Bolgoda

Director Mustafa Najmudeen talks to Demi Perera

 

Gudmund Lindbaek
Gudmund Lindbaek
Journalist founded King Goya a few years back. Always traveling the world. Meeting people, local food and engaging stories are my passion. I don´t collect countries or require gorilla-stalking in Africa. I just want a tiny slice of adventure to be alive, and then excited to return home.

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