Tuesday, August 4, 2020
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Frosty Finland has The Coolest Stage on Earth

Warm up before going in the icy water

OULU, FINLAND: You would be forgiven for thinking that Polar Bear Pitching – start-ups companies taking turns to present to investors. While standing in a freezing water-filled ice hole. No, this is not yet another spin off Dragons’ Den-style event.
But for the Finnish city of Oulu, this annual spectacle, draws its participants from as far away as India and Israel. In Frosty Finland this it one of the more visible steps towards economic resurrection. Following the global collapse of Nokia’s once mighty Mobile Devices and Services Business, acquired by Microsoft in 2014.

Frosty Finland
The show is on in Frosty Finland

Nokia’s reported total job losses globally were put at the time at 18,000. For Oulu specifically, Microsoft culled 1,100 jobs. But the actual number of people affected runs into several thousands in the city, when you include the knock-on impact among contractors, suppliers and the wider community.

The presence of a world-leading brand like Nokia over decades, not just in Oulu, but across Finland as a whole. Including operations in the capital Helsinki and other cities, enabled the evolution of an ecosystem made up of suppliers.

Big ambitions

But for the small city of Oulu and its 250,000 inhabitants, the reaction has been refocused into an opportunity. The community has very big ambitions.

The city has wooing global companies to invest in its local businesses and relocate into vacant facilities. Not to mention tapping into a supplier network of established wireless communications companies.
According to Juha Ala-Mursula, executive director of Business Oulu, the Nokia job lay-offs – were a major blow to the city, but the legacy is deliver positive results.

Girls get very cold

Nokia is still here

“We must not forget that Nokia is still here with its networks business. This legacy is like a gift that keeps on giving for our region. These are assets attracting overseas investment from China, the UK and the US. Thanks to University of Oulu and Oulu Applied Sciences there is good availability of skilled employees and potential for our future”.
Juha added: “We are creating a new ecosystem for growth and all the elements are coming together”.

The Winners; Olli and Nicolai – and the local Polar Bear

A furry Polar Bear

And Oulu is getting a lot of attention which is helping the city share it’s “open for business” message with the world, helped in part by an unlikely focal point for entrepreneurial endeavour – a polar bear, the furry-faced mascot of the Polar Bear Pitching event, known locally as J-Bear, the event volunteer Jason Brower.

Polar Bear Pitching is an annual event based on the Finns’ love of all things frozen – from ice swimming, ice fishing to plunging into ice cold water for no logical reason.

Some cold Advice

Here are some cold advices for next winter’s happening. If you suffer from high blood pressure, please consult with your doctor. Warm up thoroughly before going in the icy water. You might feel like you can’t breath. Relax, that’s only normal and harmless. It will pass.

The event is organised and delivered by a team of enthusiastic volunteers who give up their free time to plan and run the annual daytime pitching activity. After the ice cold plunging is over, there is an evening event of hospitality. Networking and keynote speakers, as well as a finale awards presentation ceremony for the day’s best pitches.

The cold plunge

The US ambassador to Finland, Bruce Oreck, officially declared Polar Bear Pitching open for business – while taking the cold plunge.

Midnight Sun. A far warmer part of this Finish story is coming up in Oulu when the event take place in June. Besides Midnight Pitch Fest, there will be the highly exciting PrintoCent InnoFest. Also known as printed intelligence innovation – under warmer conditions and the Midnight Sun. But Frosty Finland will always show up.
Text by Eric Woollard-White

Read more: Sanna´s Guide to Fly fishing

Gudmund Lindbaek
Gudmund Lindbaek
Journalist founded King Goya a few years back. Always traveling the world. Meeting people, local food and engaging stories are my passion. I don´t collect countries or require gorilla-stalking in Africa. I just want a tiny slice of adventure to be alive, and then excited to return home.


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