Sound is important – it´s Ciao to Ischia and salute to Iskiah

ISKIAH, SOUTH OF ITALY Goodbye Ischia and let´s all put pen for a great welcome to Iskiah!
We are still approaching the same island located at the Gulf of Naples, South of Italy. The beautiful, memorable and green island. But as you probably know, sound is important and now Iskiah can be branded and welcome guests with a new magic vibration.

Restaurante at Miramare & Castello

The old name and old spelling Ischia still sound as it was made by the wind, a sea breeze through thick vegetation. Foreign tourists to pronounce the name Ischia has long been a tough test, a tricky and obscure test; Aiscia, Iscia, Iscie, Aiscie, are just few of the dodgy words we have heard. If you don´t believe, just ask your foreign friends and see what they answer.

Time for change. Some locals at the island and marketing experts in Naples made this change of name because they mean this writing retouch is necessary to facilitate a correct pronunciation – and still recognizable.
“It is time to adapt letters to the name Ischia to the international language, to transfer the name’s fascination to those who speak other languages. That´s why I believe this is a necessary”, marketing advisor Pep Minichino says. King Goya travel magazine is proud partner of the name-change at this historic island.

 The new writing retouch was first introduced by Pep Minichino of Campanica to a local entrepeneur Salvatore Lauro, who push the idea of marketing research, a Public Opinion Poll to a Consultative name-change Referendum. In addition, Vincenzo Notaro and Valeria Nazzaro of Officina Mirabilis join the team.

Click large photos Iskiah

About Iskiah. For those not aware of Iskiah, this island of volcanic origins in Italy´s Campania region is easy to reach by ferries and hydrofoils from Naples. You find sandy beaches, blue sea, natural thermal springs and mud containing therapeutic array of minerals. Iskiah is popular for Italians and German tourists and has a mild climate all year round.
For more space on the beaches, and a calmer experience, try visiting outside the months of July and August. Make sure you read about the new nick name in King Goya: La Dolce Sosta! This point at a sweet style and taste of something fresh, calm and laidback. La Dolce Sosta means The Sweet Break.

Sophia Loren. Might not well-known as sister isle of Capri, Iskiah boast tropical gardens, panoramic ocean views and over 100 thermal spas. However, the famous film-star Sophia Loren from Naples has always been in love with Iskiah. Long time ago she almost changed the spelling of her name to Sofia. Well, it´s never too early or too late for a change, as long the sound is magic.

Iskiah is still authentique alongside old-fashion Italian glamour with modern comforts. And at the cobbled square in the village of Lacco Ameno young men on scooters hang around, chatting up Sophia Loren lookalikes.


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